5 Tools Everyone In The Marketing Industry Should Be Using

In this era of social media trends and with the average person spending at twenty hours a week online. Digital marketing has become vital for businesses, but developing and implementing a digital campaign is easier said than done. With the constant change of technology, it can be easy to get bogged down by the always evolving technology. However, through it’s not easy we all have the necessary tools available to not only drive traffic to your website, but to improve engagement with your potential customers.

Here are 5 tools everyone in the Digital Marketing industry should be using.

1. BuzzSumo
This tool is a great way to learn more about your particular market. When you start a business or blog we usually know a little bit about the industry we’re going into. However this tool will give us a deeper insight into our market place, giving us additional data that be used to our advantage. This information can come in handy at many times, such as when you are creating content for your blog.

2. Hootsuite
This is a free service that provides a social media management system for brand management. The system takes the form of a Dashboard and supports many social media sites such as Twitter, Facebook, LinkedIn, Google +, MySpace, WordPress, TrendSpottr etc. This is a great way to set your content you want to be published at times you are unavailable to do so or at optimal times to post. This will allow you to have better control over your social media campaign which is essential to digital marketing.

3. Social Media Platforms
The importance of social media for any company, brand or business is critical to having a successful marketing plan. When we first start our platforms the first three sites we need to sign up first for our Twitter, Instagram and Facebook. Twitter is one of those social platforms you just can’t stay off of and with over 300 million active users, you will find a sizeable part of your target market on Twitter! It also helps amplify your voice on the Internet and helps market your business or product. Facebook is a tool that you should never overlook. With over a billion users worldwide that your business can target, Facebook can be a great way to reach them. If you are looking to promote anything from a blog post to a product Facebook is the place you can utilize different marketing strategies such as Facebook pages and targeted marketing tools that Facebook provides. Instagram allows us to post content such as videos and pictures to use a marketing tool.

4. Followerwonk
Followerwonk was created to help you improve our social media strategy, such as by digging into your Twitter analytics data. The three main things Followerwonk does it:
• Find – use the tool to search Twitter bios and compare accounts.
• Analyze – breakdown your follower list by bio, location, who they follow and many other criteria.
• Optimize – match your strategy to follower gains and losses, to understand what type of content performs best.
This is a great tool to use for building your brand on Twitter the only downside is that you cannot utilize its tools for other social media platforms.

5. Canva
We all know the better a site, blog post or social media post looks increases the engagement and click rate. But if we’re not a pro at photoshop or graphic design it can be quite difficult so that’s where Canva comes in handy. This app allows you to quickly and easily make incredible graphics that can used for social media content or a blog post.

Would you add any other tools to this list? Share your thoughts in the comment section below.

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Posted in Advertising, Business, Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

Ask Jay #8 – When is The Right Time?

Question:

Hello I was wondering if you could help me lately I’ve been thinking of moving to a new city to continue pursuing my dreams. Where I currently live has limited opportunities also I would like a fresh start. I’ve have been pursuing my passion for about three years now and feel like it time for a change. There’s only two problems one is the city is about 400 miles away from my hometown. Second if I move I would leave behind my boyfriend who I care deeply about, but I have only been dating him for about six months. My question is when is the right time to take that leap of faith and move?

Answer:

This was one of the most interesting questions I’ve gotten so far. Many of us have or will face tough decisions in our lives. Whether it’s to move to a new city for our career or to make life altering changes to our life. Therefore to answer your question I would say go for it if its truly what you want to do.  I could tell you to make a pro’s and con’s list, save up enough money so you can be more secure when you move or don’t listen to the naysayers (and there will be naysayers). Even if you do all the following the decision is truly up to you. Now about your relationship I would suggest having a conversation with him about the situation if you do intend to move. Also take sometime to evaluate your relationship and determine if it is something you could see being long-term. If so, maybe you can workout a long distance relationship until one you decide to move.

What are your thoughts have you ever had a tough decision how did you decide what to do?

Submit Questions Here!

 

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Advice, Ask Jay, Passion | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 14 Comments

Ask Jay #7 – WordPress.com V.S WordPress.Org

Question:

Hi, Have you upgraded your blog from WordPress.com? I am planning to buy a domain from very long but haven’t decided yet. Google confuses me more. Somebody told me to shift my blog to WordPress.org. Can you tell me how much page views are required on WordPress.com to get AdSense on our site? I want to monetize my site but I don’t know which way to go and how?

– Anonymous

Answer:

This is an extremely common question that most bloggers ask themselves. There are pro’s and con’s to both options. But first let me answer some of your questions if you have a WordPress.com site rather it’s upgraded or not you cannot utilize AdSense. However if you do upgrade your account to Premium or Business plan WordPress gives you the option to use another advertising service AdWords. This will allow you to gain revenue from advertising on your blog. Although I would advise anyone before upgrading their blog for the chance of monetizing. To make sure you have a minimum of five hundred or so followers and average at least eighty to hundred page views a day. This is just to ensure that your investment is not an wasted effort and you can see some return. Now to the pro’s and cons’s of WordPress.com versus WordPress.org. The one major difference between the two options is who’s hosting your website.

Pro’s & Con’s of WordPress.com V.S WordPress.org 

WordPress.org Pro’s:

  1. It’s free and easy to use. You own your own content and are in full control of your site.
  2. You can utilize plugins that you’re not allow to utilize on a WordPress.com hosted site. Also you can customize different themes and modify them as you like.
  3. You can make money in a various number of ways. One being advertising with Google AdSense or any ads company of your choice. This also allows you to have private ads that the company goes directly through you to pay for ad space on your site.

WordPress.org Con’s:

  1. Unlike WordPress.com where you get your site hosted for free whereas on WordPress.org you will need good web hosting company to host your site. Usually the cost various from about three to eight dollars a month. Depending on how much your site grows and what are your exact needs for your site.
  2. You’re responsible for all updates, backups and security to your site. Thankfully there are hundreds of plugins to help with this problem.
  3. It may be a learning curve if you’re not familiar with coding or computer technology. However anything you need to know can be leaned by watching a few YouTube videos and reading a few articles.

WordPress.com Pro’s:

  1. You don’t have to download software, pay for hosting, or manage a web server. The setup is pretty simple and doesn’t take but a few minutes to get started.
  2. If you decide that you want to monetize your site you can by upgrading to a Premium or Business plan. Where they give you the option to utilize AdWords gain revenue through advertising on your site.
  3. WordPress.com handles all the updates, backups and security of your site

WordPress.com Con’s:

  1. They place ads on all free websites and you’re not allowed to make money from ads unless you upgrade you site.
  2. You cannot add any plugins you want only WordPress allows you to use certain ones. Also you cannot use custom themes outside of the ones offered by WordPress.
  3. You are restricted to their analytics. You cannot use custom analytics software because you cannot add custom codes.

What are your thoughts which is better WordPress.Com or WordPress.org?Comment Below & if you liked this post please share!

Submit questions here!

Copyright ©2016 Jay Colby All Rights Reserved.

 

 

 

Posted in Ask Jay, Blogging, Brand, Wordpress | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 26 Comments

The Debate: College Still Worth it?

With college graduations across the country about a month from starting. The question that almost every former or current college student has asked themselves. Is a college degree still worth in 2016 due to the cost and other factors answering this question can be perplexing for some. Many advocates for college would have us to believe that college is one the best options to consider once graduating high school. But with the unemployment rate for college graduates increasing every year and the value of a undergraduate degree losing worth.  Therefore causing students to contemplate enrolling in a maters or doctoral program to keep up in the competitive workforce.  Some would say students should seek out other options like entrepreneurship or vocational school which often times are cheaper than attending a four year university.  This debate requires us to have an open-mind to see both sides and to attian a clear understanding.

 College is a Safe Bet

Many aficionados of college would side with the sentiment that college is a  “safe bet” especially when you’re fresh out of high school and probably have no idea what you want to do with your life. College gives us a great opportunity to learn, explore and figure out what we want to do in life. Plenty of evidence from two creditable sources suggests that “on average, a college degree is worth it”. College graduates make an average of 84 percent more over the course of a lifetime than those who only attend high school. This concept has been told to many of us by family, guidance counselors or peers that going to college is the best option to find a good job.  Some would suggest that college is still worth it, but there is not one size fits all. College should be a person to person evaluation on their skills, what they’re trying to achieve and socioeconomic factors.  For example, if a student isn’t to sure what they want to major in when they first gradate high school. The student should consider  apprenticeships or going to a community college instead of a four-year institution.  This will help lower the debt a student might occur if they went to a university and the first two to three years  trying to figure out what they want to major in, because they had no idea what they wanted to do.

Downsides of a College Degree

The cynics of college tend to question the value of a college degree with the rising of tuition and slim job opportunity. The prospect of going to a four-year university can look like more of a risk than reward. Also adding to their suspicions are a few outstanding examples of college dropouts who are wildly successful, such as Bill Gates and Mark Zuckerberg to name a few. Students begin to wonder whether they might have been better off working instead of racking up debt for a college degree. The high cost of tuition, the uncertain job market, and the new wave of young entrepreneurs are out weighing the cost to attend a university. Also many publications point out since 2010 less than 60 percent of students at four-year institutions graduate, and many who do are in fields that don’t require a degree two statistics that indicate a potential over subscription in college. This shows up in the increase of people going and graduating from college with an undergraduate degree. Causing the degree to be undervalued and consequently cause students to be underemployed.

Final Thoughts

Determining if college is still worth the cost for students is a very subjective and will differ from who you ask. In the end not going to get a bachelor’s degree right out of high school does not necessarily mean most non-degree seeking students should simply go to work. Many would benefit from a community college education or taking an associate degree.

What do you think is college still worth the high cost of tuition?  Comment Below & if you enjoyed this post please share!

Copyright ©2016 Jay Colby All Rights Reserved

Posted in College, Debate, Education | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 61 Comments

Believing V.S Supporting

About a week ago I was doing some research for my up-coming podcast show. When an associate of mine asked me “Why is it when we are pursuing our dreams some people especially family always bring up having a backup or a more stable plan”. This was an interesting question that I pondered for a few days. Some may contend that the reason why someone might mention having a backup plan is, because they want to see the best in us and don’t want us to make mistakes or take too many risks. On the other hand some may see it as that person doesn’t truly believe in whatever we are trying to achieve even though they may support. This brings up the question is there a difference between supporting someone versus believing?

What is Belief?

We all know when it comes to pursuing a goal, dream, or taking a chance in our lives. There will be people in our lives who will differ in their opinion on the reality of our plans. Some may support but don’t believe in our aspirations. This can become an issue when we tell our family, friends and significant others our dreams. When someone closes to us doesn’t “truly believe” in whatever we are pursuing can cause us to have self-doubt. The definition of believe states “have faith or feel sure that (someone) is capable of a particular action”. This simply means trusting that without a shadow of a doubt that whatever dream we are pursuing will happen.

What is Support?

The definition of support states “to give help or assistance”. This simply means that you are helpful and optimistic in some cases. This can be common, because it can be challenging for someone to see our vision we have for our lives. This is when it is important to be mindful of who we tell our plans and dreams to. This piggyback to the question is there a difference between support and believing?

Final Thoughts

In the end when we’re conveying our plans or vision we have to always be aware of who we are telling. Some people are naturally negative I like to refer to them as “Negative Nancy” or “Negative Nate”. If we encounter these type of people we should keep our vision away from them especially in the early stages. Do you think there is a difference between is there a supporting someone versus believing? Comment below & if you like this post please share!

 

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Debate, Goals, Life | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 78 Comments

Cut Out The Empty Noise: Focus On Yourself

Often times in life we go through unforeseen paths, crossroads and adjustment periods where we can get bogged down and confused on where our life is headed. This can be caused by countless number of things i.e. friends, family, career decisions or maybe even crossroads that come in our life. Focusing on ourselves can be difficult at times when we are going through life obstacles.

First Things First: Time Management

Lets, think about how many hours we spend online every day. There’s a host of ways that we can spend our time online i.e. Social media, YouTube, online magazines/articles, shopping and numerous other things that can distract us. Then we have to take some time to think about does any of these sites add any value to our lives. If not we should limit some of our time spent on these fun but sometimes distracting activities. This can benefit us in the long run by using our time more wisely on these that can improve or enhance our lives.

Plan Your ‘Perfect Day’

When you have a day that you don’t have anything planned ahead of time. Design your perfect day from what you will do when you wake up in the morning. You can choose anything you want there’s no limit you can exercise, relax all day, start working on that business idea you’ve always had or even educate yourself by reading a book you seem to never have the time to crack open. Many times we cannot take a whole day to just do whatever we want. So often times we have to find time to do the things we really want to do. One of the easiest things to cut back on is the time we spend watching TV, YouTube videos or on social media.

Final Thoughts

Once we cut out the empty noise in our lives we make time to make our goals, dreams or passions a reality. Stick to your guns and don’t fall victim to the “empty noise” in life. Do you have trouble finding free time to do things you enjoy most? Comment below & if you liked this post please share!

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Goals, Motivation | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 62 Comments

5 Ways to Eat Healthy on a Budget

In today’s economy eating healthy for many of us is not a top priority when we have a tight budget. Meal planning and grocery shopping can be challenging and sometimes downright overwhelming with most healthy food choices are more expensive than food that is usually not as healthy.  This has prompted me to share five tips we can all use to eat healthy on a tight budget.

  1. Make Your Food Budget Go Farther:

Nowadays it can be difficult to stretch your “food dollars” if you don’t understand how to budget. The great thing that we all have access to is the internet where there are discount and coupons that we can all use to find bargains. Many online retailers carry the same brands seen in grocery stores for discounted prices. This is sometimes unpublicized, but is a great way to eat healthier and stick to our budget.

  1. Cook at Home:

This is an easy and much cheaper option than eating out at a restaurant or fast-food establishment. Generally, when we cook at home we can cook for a family of four for the same price as buying dinner for two at a restaurant. Also by cooking for ourselves we gain the benefit of knowing what’s exactly in our food.

  1. Try Less Expensive Cuts of Meat:

We can still enjoy meat, even when we’re on a tight budget. Look for less expensive cuts of meat, like chicken thighs instead of chicken breasts, and try different cooking methods, like the slow cooker, to make tougher cuts of meat tender and juicy. Also try to cook with a little less seasonings and drain the excess fat on your meat.

  1. Prioritize Eating Healthy:

This is probably the most important but underlooked keys when eating healthy on a budget. The fact of the matter is many of us don’t make eating healthy a priority when it comes to our finances. Once we first make a budget then take a look at how we are spending our money and consider what things are important to us. Then we will be on the right track to a healthier life.

  1. Shop Local:

There is a huge misconception that buying a your local farmer’s market can be extremely expensive than buying food from grocery stores I.e. Wal-Mart, Target and Kroger’s. This is typically not the case, especially if you are willing to buy in bulk and can, dry, or freeze the foods you purchase. When you buy in bulk you can not only save money but have a healthier food that you and your body will appreciate.

In the end eating healthy on budget can be problematic, but done properly can be achieved. Do you have any tips that you use to eat healthy? I would love to hear them in the comments below and if you enjoyed this post please share!

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Health, Health & Wellness, Life | Tagged , , , , , , , , , , , , , , , , , | 40 Comments

Social Media Networking Event

We all know how important it is to have social media to build our brand no matter if it’s our personal or business brand. Having a brand and  keeping it strong is imperative to success on the internet. However building a following can be difficult when we first get started. So today I wanted to share a opportunity to anyone who has Twitter, Instagram or Facebook page. I will follow or like anyone who comments their social media pages. All you have to do is follow mine back in return easy right!

Anyone can participate in this event all you have to do is comment your social media pages in the comment section & don’t forget to follow all my pages. Also If you could share and re-blog this post so we can reach as many bloggers as possible!

 

Facebook Page: Jay Colby 

Twitter:  The Jay Colby Show

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Copyright ©2016 Jay Colby All Rights Reserved.

 

Posted in Blogging, Brand, Networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 86 Comments

What Do You Really Need to Fulfill Your Dreams?

To fulfill our dreams is somewhat of a subjective idea, because we can decide what exactly our dream is and determine if we have fulfilled it or not.  Many aficionados, life coaches or people who are actively chasing their dreams “dream chasers” might advise us to do certain principles or steps to truly fulfill our dreams.  So through research I have discovered five ways or steps to make our dreams a reality.

 

  1. Always Keep Your ‘Bigger Picture’ Insight:

Visualizing the desired outcome can be a powerful motivator. Whenever you feel like quitting, just remind yourself why you’re doing this. Think about that wonderful feeling of seeing your task completed.

 

  1. Develop a Success Consciousness:

Simply put all a “success consciousness” is a mantra of positive thinking, great attitude and mind-set. We have to have this own our road to success. In my experience to help with developing this mindset by reading positive or motivational books, articles or quotes at least three to four times a week.

 

  1. Don’t Let Obstacles or Naysayers Discourage You:

Obstacle and naysayers are always around us and are a never-ending hurdle that we have to cross. However once we adopt a “No matter what happens or who doesn’t like it… I will achieve my dream” this attitude goes a long way to accomplishing our dreams.

 

  1. Use all Your Resources:

Many times when we are first pursing our dream we have no clue where to start. First don’t be shy about finding apps and other software that can help you get started. Also nine times out of ten whatever you want to achieve somebody else out there has already done it. So reach out to as many people as possible.

 

  1. Never Give Up:

Yes there will be ups and downs, but if this is truly our dream we must never quit even when the “going gets tough”. I have truly seen this in my life as I have had to face different obstacles, but one thing that I always try to remember is “No matter what I  go through I will never ever give up”.

 

So, the question remains, what do you really need to fulfill your dreams? Well, that’s actually up to you. So in the comment section, I’d be interested to hear what are your goals & dreams? And what steps or actions are you taking to achieve them?

 

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Dreams, Life, Mindset | Tagged , , , , , , , , , , , , , , , | 21 Comments

Trust The Process

“Trust the Process”

This quote became famous from a former Philadelphia 76ers executive Sam Hinkie who stated “trust the process”. Even though this thought process eventually lead to Hinkie being fired we can learn a lot from his sentiment.  In our daily lives many times we can become impatient with the process it takes to make our dreams or goals a reality. This is prevalent in today’s microwave society where we want everything in five minutes or less. This mindset can make trusting the process inconceivable in our minds. Whether it’s going after our dreams, trying to lose a few pounds or making life changes. We all have to trust the process we lessen the likelihood we will achieve anything meaningful.

Have Faith in the Unseen

This goes back to the underlying thought that when we trust in something we automatically have faith. To have faith is to have deep sense of trust in what cannot be seen. Proof or confirmation is not needed to have faith in the process. Rather you’re religious or not having faith is essential to making our goals reality.  To trust the process, completely is not need to know what is unfolding or why, but to simply have the belief that what you’re doing is ultimately going to work. Regardless of the time, challenges or obstacle’s we must overcome to achieve our success.

Believe in the Process

Without putting in the time, effort and self-belief it is downright impossible to accomplish our goals. Consequently we have to believe in whatever we’re doing no matter what circumstances unfolded in our lives. This concept is better said than done but once we  realize that the journey we’re own is predestined for success.

Final Thoughts

To trust the process means to know and have faith that there is a divine plan moving through you and your life. In the end when you trust the process of life, you connect with a sense of oneness, serendipity and unconditional love. This makes our path clear because we have trust in where our life is heading.

  “Keep your head up. If you keep grinding & give your max effort like this all the time. There’s NO DOUBT you will succeed”

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Greatness, Inspiration, Motivation, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 39 Comments