5 Powerful Lessons Content Marketers Can Learn from Journalism

With so much content being published on the internet everyday many content marketers ask themselves “How can I standout with so much content being published daily?”

For many content marketers and bloggers creating content is a weekly process that can sometimes feel overwhelming. Since the boom of the internet it has allowed for not only journalist to report, discuss and debate news topics. It has opened up a relatively new concept entitled content marketing that can still benefit a lot from the practices of traditional reporters.

Here are five lessons any digital marketer, blogger, or business owner can learn about content marketing from journalism.

  1. Avoid using click-bait headlines

Utilizing the “click-bait” method can cause your website to seem “spammy” and unreliable. Although headlines should be interesting to entice readers, they should also be genuine to the content actually conveyed to the reader. Thus, gaining the readers trust that your content is authentic.

  1. Know your audience

Having an understanding of your reader is vital to creating content that will resonate with your audience. This is a simple rule that most journalist have stood by for decades. As a mentor of mine told once I showed an interest in journalism “Not many readers actually read an entire piece of content nowadays… therefore understanding our core audience and what stimulates them to give us their time and attention, has never been more important.”

  1. Balance current news with evergreen content

Evergreen content is content that lasts, theoretically, forever. It isn’t affected by seasonal changes, and doesn’t rely on news or events that expire in relevance. For example, an article explaining how to safely drive a car is not subjected to any major changes that could damage the reliability of the article. However, current news topics, trends and recent events change daily. Traditional journalists make it a point to create timeless content that can be used when another article is shelved at the last minute or an unexpected boost in page count creates additional space. Your editorial calendar should function the same way. Covering current events in your industry is certainly important, but you’ll want to balance this with evergreen content to meet your audience’s needs.

  1. Get to the Point

One of the first lessons journalist are taught is the “inverted or upside-down pyramid” method. The technique is pretty straightforward and also very effective. The most significant details appear at the top of the story, either in the lead paragraph or a close-to-the top “nut graph” that gives the point of the story and explains its news worthiness in a nutshell. Less-essential details appear, in order of importance, in the subsequent paragraphs.

  1. Fact-Check Like a Pro

Good journalists are meticulous about fact-checking, mostly because they have a responsibility to their readers and also because somebody else will ensure they’ve done their due diligence on reporting. Generations of reporters have been trained with the popular saying “If your mother says she loves you, check it out.” Fact-checking is even more important in today’s news era of “fake news” which has caused some people not to trust the mainstream media.

 What lessons have you learned from being a content marketer or blogger?

Copyright ©2017 Jay Colby All Rights Reserved.

Posted in Bloggers, Brand, Business, Lifestyle | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 19 Comments

Monday Question: Do You Believe In Yourself?

Do you believe in yourself? This may seem like a pretty simple question and most would answer by saying yes of course. But I would like to challenge you to take a  step back and really analyze your life and the decisions you make or have made. Then think back to those tough decisions you’ve made and how did you decide whether or not to take a chance and follow your passion or dream. Did you have that self-confidence deep inside of you knowing you could do it or did you doubt yourself?

Now some may ask what really does “believing in yourself” mean well simply said it’s the confidence you have in yourself that no matter the situation you face you believe you will  accomplish it. Believing in yourself is important to achieve just about anything in life. If you don’t truly believe in yourself, you can’t get through life properly or smoothly. Self-confidence is one of the most important qualities to have in every aspect of our lives. Whether this is on a personal or professional level belief in oneself goes a long way in determining success and failure.

The problem with self-belief, and self-confidence, is that there is no ‘easy’ or ‘one fits all’ solution. Being able to develop confidence in yourself can depend on a number of factors. It all depends on what motivates you, what makes you happy, who you look up to, your personal experience and a variety of other factors. What is certain is that self-belief is essential when it comes to success in anything we do in life.  Here are five ways you can believe in yourself and gain confidence.

  1. Create Positive Thoughts: We create who we are, every day, by our daily beliefs and self-talk. Our words are essentially affirmation. It’s important that we talk to ourselves with love and kindness. We deserve our own compliments. This is a very important step, because we might not have anyone in our lives to gives us this support and positive outlook.
  2. Start The Process: by gaining knowledge, set yourself some goals and manage yourself, accepting failures along the way. By giving yourself goals or targets you can gain a real sense of accomplishment when you reach them and therefore grow your confidence.
  3. Less Fear More Belief: Fear is merely false evidence appearing real. It holds you back from believing in yourself more than anything else. It’s an illusion. When you start to believe in yourself and your own abilities will grow naturally.
  4. Reminisce on Past Success: The past can be very helpful and reassuring when you think back on the past when you have been successful. For example, if you were nervous to start a new project at your job and you was unsure. Just think back to the numerous times you have done projects and were successful.
  5. Surround Yourself with Positive People: This might seem odd when on the topic of believing in oneself. However this is a key part in doing so. If you surround yourself with people who don’t believe in you and are always talking down upon you. Then you will ultimately have to distance yourself from that person or simply just cut them out of your life completely. In the end negative and misery needs company and if you’re on the road to success and happiness that will only bring you down.


Self- confidence will grow over time if you work on it so now it’s time to stretch yourself more set bigger goals, complete more challenging tasks and extend your skills. Don’t listen to naysayers and doubters go after anything and everything you want. And if no one believes in you JUST REMEMBER I DO.  Comment below if you like this post & please share!




Copyright ©2016 Jay Colby All Rights Reserved.


Posted in Inspiration, Life, Motivation | Tagged , , , , , , , , , , , , , | 104 Comments

Love is Blind?

“Love is blind… we all have been played once”

This quote was written by a great philosopher that stated that love is blinding, because it’s hard to see clearly when you’re in love. Many times love is seen as a powerful pleasure or deep pain depending on what side we fall on can change our perception of love.  Love can give us the feeling that even money cannot buy or cause us pain that can seem never ending.  No matter our age or experience love is always a topic that we all are still trying understand and figure out.

‘Love is Blind’

Majority of the time when someone says love is blind they usually mean when we are in midst of deep love and think everything our partner does is right. Many times we tend to be blinded to the behavior or negative traits that differ from our idealized image of the person we are involved with. We often love the idealized object rather than the real one. Are we then blind when we fall in love and when we maintain it?

Clear Eyes

In a large number of cases we tend to fall in love with our ideal version of our partner. Instead of what they really are because often we tend to be in love with idea of being in love. This can cause us not to have clear eyes when it comes to the validity of our relationship. Therefore these illusions are in fact a major part in our view of love.

The complex nature of love and the fact that lovers are often unwilling to face reality, self-deception and mistakes are likely to occur. Have you ever been blinded by love unrelenting light? Comment below & if you liked this post please share!

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Love, Relationships | Tagged , , , , , , , , , , , , , , , , , , , | 94 Comments

Turning Dreams Into Reality

We all know that having a dream or goal for our life is the easy part but turning that dream into a reality is easier said than done. There will always be obstacles and inconveniences along the way that can potential hold you back.  These setbacks can easily convince anyone that they are not moving in the right direction and are simply making a mistake following their dream.  Contrary to popular belief there is no “secret” to realizing and achieving your dreams. It’s not a magic formula that you can get that magically works and the next thing you know your dreams become a reality. It takes more than a few ideas, hopes and little to no effort to go from a just a dream to reality. It’s important to clearly state and write down your dreams or goals this is a vital step. Then create a plan and hold your self accountable for deadlines you have given yourself.

Visualizing Your Dreams

There are many articles, blogs and motivational videos that discus the inherent power of our thoughts can manifest into our deepest desires.  Simply put visualizing means having a vivid and compelling image in your mind about the objects of your desire. This is an important step to making our dreams a reality, because if we don’t believe in ourselves and speak, think and believe it no one else will. I always quote a mentor of mind he always says “Our thoughts become reality”.  Simply said, our mind naturally manifests things into existence if we truly believe in them.  Visualization is one of the best ways to make your dreams come to fruition.


No excuses

It is easy to make excuses i.e. I don’t have enough time, resources, connections, money etc. etc. There are numerous excuses one can make for themselves ,but if you really want to make your dreams a reality not just thoughts and hopes in your head.  You cannot make excuses because we all have them I used to make excuses all the time “I’m too young, I don’t have enough money, I don’t come from a background of people who follow their dreams, I don’t have enough time”.  All the excuses I made I was focused on what I didn’t have and not what I did have.  Which are hard work and the dedication to make anything possible even past my wildest dreams.  So for those who sit around making excuses about how they can’t reach their dream or goal. I want you to ask yourself a question is your excuse really worth going through a life time of regret wishing you would have followed your dream?

Process over Outcome

When you trust the plan choosing process over outcome is easy.  If you are preoccupy with the outcome then the failures can be painful and lead to the feeling of being inadequate and incompetent. This can lead to discouragement and eventually giving up on your dream. However focusing on the process allows you to view setbacks or failures as opportune to learn and improve.  It may sound cliché but it is true failure can become our biggest teachers. I remember when I first started writing there were countless number of people would say I could never be a writer and my dreams were silly and my writing style was filled with misspellings, grammar mistake’s  and grammatical errors. Those negative comments just fueled my work ethic and made me work harder than I ever did before to improve my skills and to prove them wrong.

Do you have a dream? Does your imagination run riot at the thought reaching your dreams? Do you fantasize about how your life would be if you make your dreams a reality? Often people avoid following a specific dream because it will takes years to achieve what they want. I want to encourage anybody reading this follow their dreams and passions. Whatever your vision, there’s no time like the present to put your big ideas into action. Comment below what your dream is & if you like this post please share!

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Dreams, Inspiration, Motivation | Tagged , , , , , , , | 69 Comments

5 Ways to Get Your Business Noticed Online

If you’re thinking of launching a startup or small business you likely don’t have the budget to draw prospects to your site with expensive digital ads. The main problem when you are starting a business is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers? There are over a million tips all over the internet on how to move up the rungs of Google’s, Yahoo and other search engines. When establishing your business an online presence is a must, but there are so many places to list your company that it can be confusing to know where to start. Here are some strategies you can use to get your business noticed online.

  1. Content Marketing Is the New SEO: When crafting your message you need clarity, conciseness and connection. All good stories are simple at their core. Think short sentences, and think of your audience and your unique connection to them before writing content.
  2. Use social media to do more than just sell your product or service: Nowadays days, most companies are engaging with customers on Facebook, Twitter, LinkedIn and other social channels. But that doesn’t mean they’re doing it right.
  1. Create fresh, shareable content:The most cost effective way to boost your organic traffic is to be consistent with your content. Also keep in mind not to fail in to the creating content just for search engines in my experience by creating original and valuable content your traffic will increase noticeably.
  1. Measure it: Social media marketing is not an exact science so monitor what you do and learn from failure as well as success. Use free services such as Google Analytics to measure impact on website traffic.
  1. Blogger Relations: The new world of media relations, you are essentially selling content. If the content is not quality or not relevant information it will make it less likely for people to share and read your content. Also try to connect with as many people as you can that are  similar  content on their website so you can build up your connections.

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Advertising, Affiliate, Business | Tagged , , , , | 61 Comments

Does It Really Take 10,000 hours?

The 10,000 hour rule is a theory that states that it takes 10,000 hours to master a skill. According to aficionados of this rule the common factor of the amount of time we practice in a particular skill within any area of study which is about 90 minutes per day for 20 years of practice. Anyone can become an expert or mastery in that particular skill. This topic has been highly publicized and criticized in the media.  Many people have passionate views on the matter. However this question deserves a bit more than a simple yes or no answer. It deserves an open mind and a balanced analysis of the potential flaws, downsides and positives of this theory.

Practice is Critical

Although many media outlets view the 10,000 hour rule as a myth. Having more experience does help contribute to expertise. For example, if you practice a particular skill for a two day period most likely you will not master it, but if you practice that same skill over and over again with time you can become skilled. While practice is critical how you spend your practice matters even more no one can achieve greatness by repeating the same thing over and over again. We all need to be confronted by different and new challenges and learn how to solve them. The mind is great at pattern-matching then if you come across a problem similar to one you had in the past chances are it will be easier to solve.

Is 10,000 Hours Necessary

Opponents of this rule tend to disagree with the idea that it really takes 10,000 hours to become an ‘expert’.  Many experts argue that this theory is not a magic number that greatness atomically happens when you make it to 10,000 hours. Although throughout my research I have found that many experts have been quoted to say that “majority of the reliable variance unexplained expertise is more than likely explainable by other factors than the 10,000 theory”. Simply said, practice is needed but practice alone won’t make you an expert. Also other factors that can come into play are the age you started, intelligence or lack of resources. I found this to be interesting because this does bring to light that the theory might have some truth but also has some flagrant flaws.

Final Thoughts

There plenty of other circumstances factor into success but it’s worth taking a closer look at what this could potentially mean for our ultimate success. If you’re working towards a goal or dream that requires you to be an expert or be highly skilled like writing or being a professional in any occupation. It can be difficult to apply 10,000 hour rule. If you find another way that works for you, though, you should see huge improvements based on putting your time and effort into the right kind of practice. Let me know in the comment section what has worked for you and do you think it takes 10,000 to become or an expert in a particular skill? Comment Below & if you liked this post please share!

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Debate, Inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 68 Comments

Networking + Share Your Blog

I just want to take this time to thank everyone who reads, subscribers and shares my site. I appreciate all the support and encouragement.I would love to read everyone’s blog, but I don’t always get a chance to read and follow everyone’s blog.

So today I want to offer a networking opportunity and a chance for all bloggers no matter what niche or experience a chance to gain more traffic. Anyone who wants to gain free traffic can participate. All you have to is comment your blog below & I will follow every blog and actually read your content. So if you’re interested just comment your blog’s URL below. Also If you could share and re-blog this post so we can reach as many bloggers as possible!

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Bloggers, Blogging, Networking | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 730 Comments

Needs V.S Wants?

Many times we confuse the difference between what we require and what we desire in relationships. We make a list of all the important traits we want in a partner, with very little concept of what we really need in our relationships. Our lists often include items about physical appearance, the level of income or career, and may end with a general statement like “I just want someone that makes me happy.” It is up to you to understand what you need in a relationship versus what you want, and it is your responsibility to effectively communicate those things. First let’s take a look at what constitutes a need. According to Dictionary.com a need is “a requirement, necessary duty, or obligation.”  Simply put a need is something that is essential and very important to person some people may refer to this as a “deal breaker”. For many people they have struggled trying to determine what their essential needs really are. Some of you might be familiar with this concept figuring out what is most important to you for a continental relationship.  Now let’s examine “want” according to Webster “desire or a wish for something”. A want is something we might like to have rather than a requirement for healthy living. For example, someone might want a man who drives a BMW 7 Series.  However, the car that your partner drives has very little impact on the emotional and psychological support they invest in the relationship. Most people probably agree with me thinking, “Obviously, you can’t choose someone based on the car they drive”. But often times the differences between our needs and are wants are not as pronounced as this example. They walk a fine line and I would like to say they even change from couple to couple. We all have our own beliefs and expectations about what we need. These needs are mostly shaped by the media and relationships we have observed, whether in real life or on television. Beyond that, there is a common belief that we are supposed to listen to our feelings, thoughts and impulses, which are often misleading. Impulses guide us in the moment, which may not always be helpful when trying to build a long-term committed relationship. If you have your own your non-negotiable needs or wants comment below and share them.

Copyright ©2016 Jay Colby All Rights Reserved.

Posted in Life, Love, Relationships | Tagged , , , , , , , , , | 39 Comments

Staying Positive In A Negative World

If you haven’t noticed that we live in a negative world, you just haven’t been paying attention. Whether it’s social media, news outlets, movies or just mainstream society there are countless number of negative images displayed in the world today. These negative influences have been especially evident during the past couple of years with the emergence of various news stories that have portrayed a negative narrative. These stories have created many debates, discussions and in some cases violence such as the apparent police brutality cases that have spread over many news stations over the past couple of years. Not to mention the presidential campaign that has brought up many negative and tasteless messages.  Then if you add in things like sickness, the loss of a job, or marriage problems, and you can easily see where over time the pressures of the world have caused some of us to lose our positive outlooks and steal the love and joy from our life.

It is very easy to let all these negative influence’s get us down and have us in a state of self-pity but it is imperative for us to stay positive despite the negativity that surrounds us. It is our decision to stay positive. It is our decision to live in peace, not in frustration with the way things are going. We make hundreds to thousands of decisions every day. Such as, when to wake up, what to wear, what to eat, what to work on and what to put off for another day, what to watch, read or listen to. We can’t get away from making choices. The world around us may be negative  we may hear it daily  where its gas prices rising, economy getting worse , real estate sales down ,food prices rising, which political candidate will become the next president and on and on it goes. In light of all the things that may be going on around us being positive is a crucial component to having a successful and happy life. This was one of my main purposes of starting this website to be a positive outlet for anyone reading my post to show the world that there still is some positivity left in this world.

Here are a few techniques that can be used to maintain a positive outlook when the world seems so incredibly negative:

  1. Control The Negative People In Your Life:

This is very essential to having a positive outlook because if you surround self with what I like to call “Negative Nancy’s”. It can bring you down and have your mind fill with negative thoughts. Make sure the people you surround yourself with are people who bring out the absolute best in you, not people who drag you down.

  1. Pray / Meditate:

This is a key component to staying positive its gives you another outlet to relive some of the daily stress. A simple two-phrase prayer can sometimes lift all the negativity off your shoulders.

  1. Laugh:

To simply laugh sometimes does the body well like medicine because laughter causes you to stay in present moment and enjoy it.

  1. Disconnect:

Sometimes it’s good to get away from friends, family, social media, TV and our cell phone and shut down and just give our mind a break.

Lastly there is nothing left to do but take action and begin improving your life and the people around you. If people live good lives, the allure of living in a negative way is suddenly gone. And remember, everyone does better when everyone does better. Comment below if you live your life with a positive outlook or is it a struggle to do so. Also if you liked this post don’t forget to like and please share!

Copyright ©2016 Jay Colby All Rights Reserved

Posted in Inspiration, Life, Motivation | Tagged , , , , , , , , , | 67 Comments

Life’s Crossroads

Everyone faces some type of “crossroad” in their life. Facing a crossroad can be very overwhelming and can cause anxiety. One of the most complicated tasks any of us will face in life is the concept of making the right decision. Every few seconds we have the opportunity to change our lives, our family lives, our careers and our well-being. By having this seemingly great opportunity to affect our lives in many different aspects can seem very promising. On the other hand it can be an enormous weight on our shoulders, because our lives and our families can be forever changed based on the decisions we make when we face a crossroad.

The small decisions are simple. You may not even notice you are making them, for example if you’re hungry you might stop at a local fast-food restaurant to grab a bite to eat. This act is probably a regular occurrence for many of us and does not require much thought. Our brain has an efficient way of going into auto-pilot on tasks we deem to be insufficient.  On the contrary “crossroads” are the decisions that you can’t go into auto-pilot with that may require deep thought and detailed analysis. When you don’t know how the outcome will affect you and making such a large decision based on your gut or intuition may be the only option. These decisions are usually where the only help others can give you is common sense like “Do whatever makes you happy”. Attempting to control, manipulate or force things to happen is a typical response to the fear that comes with change. Some of us are so fearful of change that we refuse to make a change without understanding that even if we choose not to make a decision or take action, this in and of itself is a choice.

This can become problematic because life is all about changes and moving forward. We all know, deep within ourselves, what we need to do what we know during times of change or crossroads we may face. We can learn to access and trust our innate wisdom; it is personal and always available. Through this, we will know how to adjust our course, move toward our personal destiny. When we don’t follow our inner guidance, we feel a loss of power and energy.Life’s crossroads create opportunity for us to choose between different options, and when we see someone embracing the moment when choices are decided upon, it can be awe-inspiring. A crossroads is about change. Choices must be made not just when things are not working out as we had planned, but also during positive moments when we must choose to continue the course or veer off into something new. When we experience an ending relationship, a change in careers, political upheavals, or challenges with our health, the crossroads we find

Have you ever found yourself in a position where all you have worked toward is right in front of you, but instead of a simple black and white decision you were presented with a handful of options? Comment below how you made your decision and what was the outcome.

Copyright ©2016 Jay Colby All Rights Reserved

Posted in Advice, Failure, Life, Motivation | Tagged , , , , , | 40 Comments