Anyone who has a blog, website or brand will tell you how important it is to have a marketing plan.With there being a massive number of online business, blogs and websites finding our website without having a marketing plan is almost impossible. However, knowing where to start can be one of the most challenging things to do especially when don’t have an immense amount of money to spend. The old saying “you have to spend money to make money” doesn’t necessarily apply to marketing nowadays. With having access to the internet and a variety of different apps and social media platforms, we don’t need a huge marketing budget to build our audience.
Solidify Your Brand
Before we start a marketing campaign, it is imperative to have a solid idea about what our blog main focus is I.e. why it exists and what we hope to accomplish. One of the first steps in the marketing process is making sure you know “who you are”. Knowing this will help you figure out how to position your efforts in the best way possible. Every business or brand should have a mission statement that defines what it is all about and the core values of the company. Once this is established we can start the process of solidifying our efforts.
Define Your Goals & Metrics
The smaller our marketing budget, the more imperative it is to be clear and specific about our goals. A question we should all ask ourselves is “What does success look like for you”? Though we all want to make money, but not every marketing effort is going to bring in dollars. Some of our efforts are simply to build our audience, to hopefully help us to make money in the future. Focus on the specific goals you’ve set for yourself whether that would be more visits to your website, more subscribers to your email list or more interaction from your audience. All these things mean more exposure for your startup and can lead to making money.
Here are three methods to market a blog or website with spending a dollar
- Word of Mouth Marketing:
This may seem a little outdated, but word of mouth marketing is still one of the best “free” ways to market anything. We start by just going to places where potential readers or customers are located. For example, if you had a blog and wanted more readers go to a local book store or coffee where a lot of people are always reading and are probably active readers. Start up a conversation with them and bring up your blog and what benefit they can get out of reading it. Another example would be if you have a small business you can offer some sort of discount to your current customers if they refer someone to your business.
This method is often times overlooked when it comes to marketing, because we many of us think of networking we think meeting people to help get us a job or to ask them advice. Which are all great things, but when it comes to building your brand attending networking events in your area it imperative to your success.
- Develop a Social Media Strategy:
For many of us our social media strategy consists of just sharing our latest article and maybe a couple of pictures we’ve created. Doing this strategy will not fully take advantage of all the benefits social media has to offer. A key to developing a social media plan it to focus on the top platforms for your niche i.e. if you’re a blogger the top three platforms to focus would be Pinterest, Facebook and Twitter. Also make sure you constantly post updates, and regularly recycle old articles on social media; simply sharing your article once, or once in a while, won’t cut it. Posting frequency should vary depending on the social media site; research shows that it is optimal to post twice daily on Facebook, thrice daily on Twitter and Google+ and 5 times daily on Pinterest.
Ultimately, you don’t have to spend thousands of dollars on marketing for your business. With a little bit of time and focused effort, you can absolutely grow your blog, business or website without spending a dime by networking with other business owners, optimizing your website, and learning social media strategies to grow your business.
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