Many marketers, entrepreneurs and anyone who has a “brand” for themselves will tell you how important it is to build one and maintain it. This is important in about every industry dealing with the internet in 2016. Building and maintaining your brand can be difficult, because we are not all experts in how to brand, market or how to even start this process. So today I will share five ways you can start to build your brand and keep it strong.
- Define your brand:
Take out a piece of paper and write down the words and values that people would use to describe you. Be honest and choose words that are positive and authentic to who you are.
- Join Industry Groups:
This should happen both online and in person. On great way to so is to join social media or individual organization websites. Also try to go to networking events where you can meet more like-minded people who are in the same industry as you.
- Write your bio:
Write a short bio—or update the one you have—so you have it ready. A professional bio is a necessity for freelance writing gigs, networking events, speaking on panels and keeping your LinkedIn profile up-to-date.
- Create a Blog/Website:
This is a very important step in the process of building your brand without a website it may be hard for your audience to find you on the web. This why having an website is keep to starting and maintain our brand. When I started my blog, I never imagined that anyone other than my closest friends and family would read it. I certainly never imagined that my blog might help me make money and open up doors to new jobs and opportunities.
- Build Your Network:
In order to build and share your personal brand, you need to also be building your professional network. Networking isn’t just important when you are looking for a job. I’ve learned that you can consistently learn from other people’s career paths and insights at every stage of your career. I’ve learned some much from the WordPress community that has helped me progress in so many ways.
So take advantage of the opportunities in your city and your industry to meet new people. You never know how that new connection might be of service to you—or you to them—in the future. Your work and actions speak volumes about your personal brand—and you, as an individual. You can say you hold certain values, but your actions, your experience and your words have to embody them. Do you have a brand and how to market/maintain it? Comment below & if you liked this post please share!
Copyright ©2016 Jay Colby All Rights Reserved.