5 Ways To Build a Brand From Scratch

For bloggers, entrepreneurs and marketers branding is just as important as it is for large corporations. A business without branding– in the grand scheme of things means nothing. But starting a brand is one of the most challenging things to do. Many times, we have great ideas, but don’t have a clue on where to start and how to jump start our brand.  Having an effective brand strategy is at the heart of any business or personal brand.  Here are 5 methods anyone can use to start and maintain their brand!

  1. Identify your target audience – One of the first steps to starting a brand is identifying who you will be marketing to. For example, if you were selling a children’s book for kids between the ages of 3-10 you would focus your marketing towards parents of kids that age.


  1. Learn your competitors’ brands – When you evaluate brands who’re in a similar niche to your brand or service. You can learn an excess of information of by studying these previously established entries. Paying attention to how their logos are designed, how they interact with customers and their social media platforms. This can help steer you in the right direction once you start your brand.


  1. Build your platform – If you are going to have a personal or business brand you will need a website in order to create your virtual platform. If it’s a personal brand your website can simply be your name, and if it’s your business it can be the name of said business. Sounds simple but building an audience can be changeling, thus the faster you start this process the better.


  1. Identify your uniqueness– Think about the characteristics you want your brand to exemplify and utilize that to separate your brand from the pack. Nowadays with some many brands that may seem impossible, but if we put on our “creative hat” it can be done. Learn all that you can and become the expert in that area. You can never stop learning. Read, absorb, and teach.


  1. Be yourself – Whether your building a personal or business brand it is imperative to be yourself. Finding your own style and being true to yourself is always vital. We can use our own style and uniqueness to attract the jobs and clientele that we desire.


Have you started building your brand what was your biggest obstacle building your brand? Comment below & if you liked this article please share!


Copyright ©2017 Jay Colby All Rights Reserved.



About Jay Colby

Some would categorize me as an entrepreneur, life coach, son, friend and all of the above. I’m just another person trying to find my way in this world. Until recently, I was unsure what my path in this life would consist of. Like many others I was between I know what I want to do but not sure if that’s what I’m supposed to do. I am currently finishing my degree in something that has nothing to do with becoming a writer or entrepreneur so automatically it qualifies me to become one right! Follow me as I go through this journey called life to impact and encourage one person at a time.
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21 Responses to 5 Ways To Build a Brand From Scratch

  1. I always love hearing people say “Be Yourself.” I think so many people are trying to imitate and emulate those around us. When we know and are our “natural selves” branding will not be difficult but easy. (I need to blog about this)

    Liked by 3 people

  2. Dapo OBEMBE - Sir_Phren says:

    Thanks for sharing that. Well, my biggest obstacle is that i did not start earlier than when i did. But, it’s never too late.

    Liked by 1 person

  3. Peter Adewumi says:

    All the five tips are true. I have started applying them some months back, and I think they are working. Thanks for sharing Jaycolby.

    Liked by 4 people

  4. Awesome advice, Jay! Thanks so much for sharing! 🙂

    Liked by 2 people

  5. TipsterPH says:

    Great tips! Thanks Jay.

    Liked by 1 person

  6. Great tips! Heaven knows I need them!!!

    Thanks for sharing!

    Liked by 1 person

  7. Great tips! A must read for any entrepreneur.

    Liked by 1 person

  8. Natalie says:

    Great tips! It can be so hard to distinguish yourself from the competition. Finding something special to bring to the table is a great idea once you can discover it!

    Liked by 1 person

  9. caendicott says:

    Another online entrepreneur I follow recommended limiting your social media platforms to 3. Or else you’ll spend all day on social media and not your business.

    Liked by 1 person

  10. kage2015 says:

    Uniqueness is something that seems hard to come by sometimes. Over the years I have found my niche and audience and things are going pretty smooth now.

    Liked by 2 people

  11. caendicott says:

    I love the Be Yourself advice. So many people don a persona on their channels and blogs. If I can tell you’re not being you, then you’ve lost me as a viewer/reader/subscriber.

    Liked by 1 person

  12. kage2015 says:

    Studying others and what they have done and what attracts you to their sight is important. Keeping my individual uniqueness is important to being true to myself and what I want to represent. Love all your ideas and will be using them.

    Liked by 1 person

  13. Alexa says:

    I think you point out something key that you have to be aware of competition! Great post!

    Liked by 1 person

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