If you’re thinking of launching a startup or small business you likely don’t have the budget to draw prospects to your site with expensive digital ads. The main problem when you are starting a business is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers? There are over a million tips all over the internet on how to move up the rungs of Google’s, Yahoo and other search engines. When establishing your business an online presence is a must, but there are so many places to list your company that it can be confusing to know where to start. Here are some strategies you can use to get your business noticed online.
- Content Marketing Is the New SEO: When crafting your message you need clarity, conciseness and connection. All good stories are simple at their core. Think short sentences, and think of your audience and your unique connection to them before writing content.
- Use social media to do more than just sell your product or service: Nowadays days, most companies are engaging with customers on Facebook, Twitter, LinkedIn and other social channels. But that doesn’t mean they’re doing it right.
- Create fresh, shareable content:The most cost effective way to boost your organic traffic is to be consistent with your content. Also keep in mind not to fail in to the creating content just for search engines in my experience by creating original and valuable content your traffic will increase noticeably.
- Measure it: Social media marketing is not an exact science so monitor what you do and learn from failure as well as success. Use free services such as Google Analytics to measure impact on website traffic.
- Blogger Relations: The new world of media relations, you are essentially selling content. If the content is not quality or not relevant information it will make it less likely for people to share and read your content. Also try to connect with as many people as you can that are similar content on their website so you can build up your connections.
Copyright ©2016 Jay Colby All Rights Reserved.
Jay Colby 
Hey, Great tips! Thanks for sharing.
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Thank you for this post.
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This is very clear and informative. Thanks.
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How would you suggest to grow your social media following?
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Great article, Jay. Social media nails it. I find forums effective too. Video marketing is becoming the trend as well.
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You’re right about video marketing. Too bad it’s so expensive and time consuming/labor intensive! Most of our clients could never afford that, so we don’t even bother offering it..
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Thank your post I’m newly in WordPress,I need some advice .
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Hey Jay, this is an awesome read, keep producing great content!
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i like it! 🙂
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There is definitely some things I can do here.
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Good tips Jay! I am new to the blogging world, but I am definitely driven to make sure that I provide good quality content for readers. Your article reinforced what I already though to be true, but sometimes its better to hear it from a third party for reinforcement.
I am having a hard time finding companies with similar content as you state in number 5, but I am determined to seek them out. Any tips for searching?
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Thanks for reading! If I was you I would start looking on social media. Look for blogs, publications, magazines or people who’re in the same niche as you. Find their contact information and send them a email concerning a partnership, media coverage or some sort of cross promotion. Hope this helps!
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Great article! Thank you.
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Reblogged this on Bret chapman cornelius.
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I think this is some great advice on how a business can fully utilize social media. Frequent posting is not enough these days. It is important to keep things fresh, interesting, relevant, shareable and measurable at all times.
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Really great clear and useful post, thanks for sharing! I really like your new fresh approach to things, nailing content marketing is definitely something I’m working on getting better at myself
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