Social media sharing is a big aim for many businesses or marketers looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. This is a great tool to use to gain more traffic or conversions for your business or website. However this is easier said than done because using social media to its potential can be challenging. Sometimes you might write a new post, you share it on your social media of choice and see your shares and likes on “0”. This can be very disappointing and discouraging because your content might be great but it’s still not getting the response you want. Getting massive social shares is something that most content marketers and bloggers want to accomplish because we all know it can play a big role in growing a website. Today, I want to share some strategies that can help maximize the number of social shares from social media.
- Install social sharing buttons:
The goal is to make social sharing as easy as possible for your visitors; they’re more likely to share your content if it only takes one click. Bright, colorful social sharing buttons are more likely to be clicked, just as certain download buttons are more likely to be clicked on landing pages.
- Post when your audience is most active:
Think carefully about when you post your content for optimal social sharing. Traditionally it’s been said that the best time to post content is mid-morning and mid-afternoon on weekdays, but it depends on your audience. For example, if your main market is working woman between the ages of 23-35 you might not want to post during the hours of eight to five because typically that’s work hours.
- Make your content visually attractive:
Add images, infographics, or quote-image overlays that are highly entertaining and fun to share. Blogs that include a nice image are way more likely to be shared.
- Rewrite That Headline:
I hate to say it but 99% of blog post headlines are accurate but extremely dull. This hurts the blog before anyone even reads the content.
- Post consistent:
Many industry influencers stay top of mind with their social media followers by curating valuable, unique or interesting content. In fact, they often won’t read whole posts before they share. If your post is not designed in a way that makes it easy to quickly grasp the key points, they won’t bother to skim it or share it. In addition, many of your regular readers don’t have time to dig into large blocks of text. Think bold headers and key points (2-3 sentences) for each versus dense paragraphs.
- Build Your Social Foundation:
In order to maximize sharing of your content, it helps if you have a large set of followers on one or more social platforms that make sense for your brand. Also don’t expect people to be jumping over each other to share your content if you’ve never comment on, like or share other people’s content. By building up some online goodwill, you’ll increase interaction with your content, including shares. Don’t forget to help others spread their great content well before you ask people to share your content!
- There’s a difference between begging and asking:
Begging makes you sound desperate. When you sound desperate when asking people to share your content, they’ll most likely ignore it. Often times, the reason people beg is because they feel that they haven’t measured up. In the context of online marketing, it could mean that your content isn’t helpful or inspiring.
- Automatic shares:
You can use tools such as Dlvr.it where you specify the source and the destination. The source would be your site, and the destination would be their social media profile
It’s great to get your content shared but you do need to put the work in. Always remember that social media is great for the discovery phase of the buying cycle, and people need to know about you before they can buy from you. I encourage anyone reading to not get discouraged and keep a positive mindset. If you try these ways I have listed or have found other ways to increase your social shares comments below and if you like this post, please share!
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